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Nov. 20 (Bloomberg) — Google Inc. may climb to $900 in the next year, according to Credit Suisse Group, which said the world’s most popular Internet search engine will expand its share of the market for mobile device and Web display advertising.
Credit Suisse’s share-price forecast for Google is the highest among the 37 brokerages that rate the stock, according to Bloomberg data.
The new estimate would be a 44 percent gain from yesterday’s $625.85 closing price for the Mountain View, California-based company’s stock. Analyst Heath Terry increased his forecast by 13 percent from $800.
“Tremendous value will be created for Google shareholders,” Terry wrote, “as all advertising goes digital, including television, radio, and outdoor, and Google becomes the de facto `operating system’ for advertisers.”
Terry maintained the “outperform” rating he has held on the shares since starting coverage in September 2004.
“Search is a natural monopoly business,” Terry wrote. “Over time, Google will continue to gain share until they have effectively reached 100 percent.”
Google shares advanced $22.69, or 3.6 percent, to $648.54. The stock has risen 31 percent over the past year, compared with a 2.8 percent gain for the Standard & Poor’s 500 Index.
To contact the reporter on this story: Jeff Kearns in New York at jkearns3@bloomberg.net .
Last Updated: November 20, 2007 17:54 EST
Article source - http://www.bloomberg.com/apps/news?pid=20601087&sid=aoUDoVFbWTZs
OK, it’s been awhile since my last entry. Things have been busy and productive. Today I want to talk about two things Google and the major search engines love when it comes to SEO - recency and relevance of content.
Using Google’s Webmaster tools I have been watching the frequency of Googlebot’s visits to my website. As a best practice I’ve been updating content weekly to keep things fresh and measuring Googlebot’s activity. Googlebot has been visiting, redownloading my XML sitemap and re-ranking my website weekly for some time now. Cool. Then something happened - I began creating and publishing RSS feeds for the purpose of Content Syndication - and Googlebot has been hopping all over my data like a raging crack-starved baboon.
This helps explain why popular destination sites like CNN.com get crawled as frequently as every 5 or 10 minutes by Googlebot.
Two of the biggest secrets in SEO is the recency and relevance of content.
David Cosgrove Los Angeles Web Design creates professional custom RSS feeds and rss xml blog content syndication to increase your search engine visibility. Blogging is the fundamental internet marketing tool.
Yes you heard it here first - Google has finally begun their global conquest by planning on selling advertising on mobile phones:
http://www.nytimes.com/2007/11/05/technology/05cnd-gphone.html?_r=1&hp&oref=slogin
Here is one glaring problem with this plan (amongst others) - let’s compare a mobile phone’s LCD screen size real estate with a home computer monitor’s. Does Google plan on flooding my Motorola Razor phone with unsolicited text ads? And should they decide to do that, what would those text ads be based upon? I do not use my mobile phone to browse the internet - I use it to make phone calls. Ok so that’s more than one problem. What about the long-term (nobody thinks of these things - the greed and “gotta have it now” mentality of corporate America fucks up everything for all of us) effect of letting Google gain a foothold in mobile communications? Does AT&T think that Google is going to be a “nice guy”, donate some open-source platform to them with no strings attached?
Where does Google’s altruism end?
It doesn’t - someone will have to get squeezed out eventually in the mad dash to monopoly - once Google becomes the platform for mobile communications, what does Google need AT&T for? Google can source their own hardware, buy out AT&T or launch their own Google satellites into space (don’t laugh - as of this writing Google’s stock is up over $775 a share - they can afford their own space shuttle (or 3)).
Remember when Microsoft rushed the release of Windows95 - and then used their entire user base as beta testers/blue screen victims?
Suspend disbelief - and the possibility that Google won’t ultimately fall or fold into superior information governmental intelligence databases like Total Information Awareness (don’t be naive - TIA’s database makes Google look like a stack of poorly organized notecards - the government never runs out of money or resources for important projects.)
Let’s pretend we’re in the year 2015 and Google has finally completed their mission:
Company Overview
Google’s mission is to organize the world’s information and make it universally accessible and useful.
As a first step to fulfilling that mission, Google’s founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world’s largest search engine — an easy-to-use free service that usually returns relevant results in a fraction of a second.
http://www.google.com/corporate/
So when Google finally has an iron grip on organizing the world’s information and their system has had all the flaws and bugs worked out, who is going to get paid for being their test base? Sure, they pay their employees (and work them to death) - but when will you and I get paid for helping the gargantuan corporation Google perfect their product?
Just a thought.
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