SEO Swiss Army Knife - The Spoon
Perhaps one of the greatest challenges to SEO is finding the right resources to help you understand just what you’re up against.
I recommend starting with Aaron Wall’s “SEO Handbook” - there is valuable insight and a wealth of experience to learn from.
The general consensus of people I have worked with and talked SEO with is to remember one very critical thing: nobody - aside from the creators and developers who signed non-disclosure agreements to work at Google - knows exactly how Googlebot works. If they did, Google’s value would deflate overnight. Take everything you read and learn with a grain of salt; SEO is based on experience, good old fashioned knowledge and a little bit of luck.
If you are looking for help with SEO please visit my website and learn more about my search engine optimization services.