Google Boost

I have been working diligently on SEO for the past several months and one thing I have learned is that getting yourself listed on Google in 24 hours just isn’t going to happen - unless you have deep pockets and financial resources to rival a Hollywood studio.

To paraphrase some advice I’ve received and learned:

Have you seen an ad for a new movie that just yesterday was invisible to search engines and today it’s ranking at the top of Google? This is achieved by advertising the movie on a network of web sites that have enormously high page ranks (like the homepage of AOL.com or CNN.com for example). This technique of advertising on websites with a high page rank bypasses a slew of filters setup by the search engines (i.e. The Google Sandbox) for new domains and catapults your website to the top of the heap quickly.

Ultimately (and you shouldn’t be surprised) it boils down to cash. Why do you think Google’s stock is $600 a share? Because they are nice guys? Well, maybe that has something to do with it.

I am working with a client whose website needs the rapid advancement of high quality page ranked websites to help boost their organic ranking and relevancy. They are not going to advertise on MSN.com - a page rank eight - but they are going to advertise on a network of page ranked websites that vary from 4 to 7. This strategy in conjunction with TIME and original content generation will help them rise faster through the ranks and selective filters.

Contact me if you have any questions!

Stay tuned for the next post!